National promotions for ATV Offroad Fury 2 are outlined as follows: PlayStation 2 and MTV present POP SUX! the KoRn Tour! Print ads will run in publications such as Dirt Wheels Magazine, Electronic Gaming Monthly, Official PlayStation Magazine, Game Informer, ATV Sport Magazine, Playboy Magazine, Rolling Stone, Maxim, Transworld Motocross, Sporting News and many more. The print campaign will begin in November and continue through late March 2003. To support ATV Offroad Fury 2, the print advertising campaign centers on the realistic gameplay and will reach millions of readers nationwide through placements in a wide variety of national consumer, gaming, offroad and extreme sport publications. Airings will reach viewers of "Monday Night Football," "Saturday Night Live," "NASCAR on ESPN," "Third Watch," "Law and Order," NFL Football on CBS and FOX, "World Superbike Replay," and many more shows. Executions will occur on ABC, CBS, FOX, NBC, UPN and WBN Networks, as well as targeted cable programming including ESPN, ESPN2, MTV, Speedvision, TBS and the USA Network. The spots will run in various time slots on network, cable and syndicated programming continuing through late January 2003. The television campaign for ATV Offroad Fury 2 kicks off on November 12 and continues during primetime programming throughout the week. Specifically, the spot opens on an intense ATV race that is suddenly interrupted by a man on his couch so immersed in playing the game and performing tricks that he actually appears in the race. The national television campaign focuses on the relationship between the player and an actual ATV rider. National Broadcast/Cable Advertising Campaign Marketing support details from Sony Computer Entertainment America are as follows: "Through our various marketing programs across broadcast and print, music festivals and retailers, we are dedicating our efforts in order to separate this title from its competitors and to generate awareness and increase excitement for the title nationwide." "ATV Offroad Fury 2, the sequel to one of the best selling games on PlayStation 2, delivers an intense offroad racing experience that is sure to reach a broad audience this holiday season." said Ami Blaire, director, product marketing, Sony Computer Entertainment America. Available November 12, ATV Offroad Fury 2 will receive national advertising across television, print and online vehicles, as well as heavy promotional efforts with corporate partners and retailers.įollowing in the footsteps of the original ATV Offroad Fury™, now a "Greatest Hit" for PlayStation 2, ATV Offroad Fury 2 provides an intense, race-anywhere style of gameplay with numerous enhanced features, including online gameplay making it the first online racing title for PlayStation 2. announced today the details of its marketing campaign for the upcoming North American release of ATV Offroad Fury™2, developed exclusively for the PlayStation®2 computer entertainment system. Archived from the original on October 28, 2007.Sony Computer Entertainment America Inc. ^ Campbell, Colin Keiser, Joe (July 29, 2006).^ Gonzalez, Jessyel (February 24, 2001).^ a b "ATV Offroad Fury for PlayStation 2 Reviews".
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |